The beauty industry is undeniably massive and booming. From skincare to makeup, haircare to fragrance, consumers have a seemingly endless array of products and brands to choose from but with this vast selection begs the question: is the beauty industry oversaturated?

The beauty industry is a dynamic landscape, constantly evolving with new trends, innovations, and practices. On the one hand, this is exhilarating and constantly feeding our appetite for knowledge, but on the other hand, the wealth of information and the ever-growing sea of opinions can prove challenging when it comes to staying informed and making confident business or purchasing decisions.